About Campaign

The Black Coalition for AIDS Prevention (Black CAP) is a volunteer-driven, charitable, not-for-profit, community-based organization located in downtown Toronto. Since 1987, Black CAPís mission is to reduce the spread of HIV infection within Black communities, and to enhance the quality of life for Black people living with or affected by HIV/AIDS through education, prevention, and support programming.

In 2006, the AIDS Bureau (part of the Ministry of Health and Long-Term Care) granted funds to a number of HIV prevention strategies in the province. Black CAP was chosen to develop a targeted HIV prevention program for Black men who have sex with other men (BMSM) in Toronto

Black CAPís process to identify needs and service limitations for gay, bisexual and straight BMSM included the development of a program recommendations report entitled Visibly Hidden: Rethinking BMSM and HIV Prevention . Based on the recommendations outlined in the report, it was decided that a new and innovative campaign was needed that targeted not only Black men, but more specifically young BMSM in Toronto.

It was recognized that young BMSM are uniquely located and vulnerable, and that their experience with racism, ageism and homophobia influence choices which leave them at risk for HIV/AIDS and other sexually transmitted infections (STIs). The creation of the THINK print advertisement campaign and the Get the Low Down resource website was the first step in Black CAPís innovative new sexual health campaign for the gay/bisexual black youth community in Toronto. The next phase of the project will be the delivery of the life skills intervention group based on the Many Men, Many Voices (3MV) program for young BMSM.


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